Photographer Levi Groeneveld strives to find beauty in the mundane, giving attention to the ignored. He transforms “ugliness” into something worth looking at – the colour of a construction site, the reflection in a dirty puddle, the geometry of tangled wires.
"Having lived in two of the most beautiful cities on the planet (Vancouver and Paris), there are postcard photo opportunities around every corner. After a while though, you get a bit bored with taking beautiful pictures of those perfect scenes. Perfection isn't really all that interesting is it? I want to turn your attention away from the Eiffel Tower and towards the eight lanes of traffic driving past it. I want to point with my camera and say, 'Hey, look at that'" – Levi Groeneveld